D013
The Fine Print
The brand line, with its qualifiers in the small print
from £14
T-shirts
Men's · Women's
Hoodies
Unisex
Sweatshirts and jumpers
Men's · Women's
Bags
Mugs
Art prints
About this design
From across a room, The Fine Print reads TAX WEALTH, NOT WORK. Closer, it says something more exact.
Small crimson words qualify the line: extreme before wealth, ordinary before work. One version sets them in brackets and the other in footnotes, which is where qualifications usually go. The joke is a quiet one, kept for whoever takes the second look.
D013 · Men's oversized tee.